Rice Wine Ngoc Binh Store

Nestled in the captivating scenery of Ba Na Hills, Ngoc Binh Store is more than just a store showcasing and selling fine rice wines, but also an inspiring destination that captivates visitors with its sophisticated beauty and cultural story through its creative interior design. Inspired by the shimmering moon and precious gems, Nice Design & Interior created Ngoc Binh Store as a perfect embodiment of the "Pearl in the Jar" concept, celebrating the essence of the brand's signature wine. 

The most notable feature is the exquisite blend of Asian traditional style and contemporary design, providing a unique contrast between the rugged jar and the purity of rice wine. The design incorporates powerful lines of the wine bottles with soft curves inspired by the moon, resulting in an elegant and mysterious overall look. We selected a color palette of warm neutrals with striking red accents, providing a luxurious and classy feel. The contrast between rough and smooth is also evident in the materials used, such as natural laterite, wood-patterned plastic, soft velvet, and sparkling glass tiles. 

More than just a wine store, Ngoc Binh Store is a unique destination to explore Vietnamese culture through every design detail, material used, and wine bottle displayed. With a deep understanding of culture and a desire to honor the value of the Ngoc Binh brand, NICE Team has created an impressive and unique design space that perfectly meets the client's needs.